ARCADES: Bandai continues Cruis’n Blast push

Bandai is continuing to push its Cruis’n Blast into the arcade sector, citing several strong performances from the driving game cabinet.

Mark Field, commercial director of Playnation has recently ordered more units for summer delivery, commenting, “This is the best new driving game of 2017”.

This follows the testimonial from Will Etherington, Amusement’s manager of the Hollywood Bowl Group, who said:  “Cruis’n Blast is the strongest driving game of the year, showing a considerable level of income above other titles released this year.”

It is the latest in the series of driving games which debuted in the ‘90s with Cruis’n USA. Cruis’n Blast sees players race at 200 mph through locations including London, Madagascar, Rio, Singapore, and Death Valley which can be viewed on a brand new 43” LCD monitor.

“Raw Thrills / Play Mechanix games not only have the wow-factor in the way they look, the cabinet is revolutionary.  They also perform on site in terms of revenue for the operators and also enjoyment for the players,” said James Anderson, sales and commercial director, BNAE.

“Cruis’n Blast is no exception – it has proven to be one of our best-selling titles of this season and figures from our Hollywood Bowl site show it has accelerated past all other new driving titles released this year. This is in line with the results we are seeing throughout Europe and the Middle East and the feedback we are hearing from other global markets like in the USA.  We had some initial supply issues from Raw Thrills as demand was so intense but now the situation is improving and stock is arriving all of the time. However, we urge customers to order now as there are still limited allocations available.”

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