accesso Technology Group, a leading global technology provider to leisure, entertainment and cultural markets, has announced the acquisition of Dexibit, the only AI and analytics platform purpose-built for the visitor attractions industry.

Operators generate vast amounts of data, but it often sits in disconnected systems and takes too long to turn into action. As operators face increasing complexity across systems, data and rising guest expectations, the ability to turn insight into action quickly is becoming critical.

The acquisition launches accesso Intelligence, a new AI powered cross platform capability designed to help operators make smarter, faster decisions across their business, connecting data across accesso’s own solutions, as well as across the third party systems operators rely on daily.

Dexibit brings the industry’s only cross-vendor intelligence platform, built across more than 100 systems and years of aggregated data and benchmarks, powering smarter decisions through unified data, conversational insight and forecasting.

Dexibit already serves some of the world’s most recognized cultural and entertainment institutions, including leading aquariums, museums and visitor attractions.

With accesso Intelligence, operators will close the gap between information and actionable decisions:

  • Unify all data into a single intelligence layer, including ticketing, food, retail, operations, weather, visitor reviews, local events and data from third party and external systems.
  • Put insight in the hands of every decision-maker through conversational AI, so an operations manager can ask “Why did last Saturday underperform?” and quickly get an answer and act.
  • Drive action and informed decisions across strategy and operations and feed updates directly into accesso ticketing, virtual queuing and retail systems.

Steve Brown, chief executive at accesso, said: “Putting operators first is at the core of what we do by helping them optimize their business, and AI is now becoming an important part of how we deliver on that.

“With accesso intelligence, we are bringing together data across all the systems they use, including accesso solutions, to create a more complete and connected view of their operation. We are delighted to welcome the Dexibit team to accesso as we deliver on this vision.”

Angie Judge, chief executive of Dexibit, said: “I am incredibly proud that Dexibit is joining accesso, whose unparalleled global reach spans the world’s most iconic attractions.

“As we got to know the team, it genuinely felt like home. Together we can build something genuinely transformative for the industry, combining intelligence and execution to help venue operators move faster with insightful decisions in an increasingly complex landscape. We can’t wait to get started.”