IAAPA Expo 2026 is set to be another exciting event for SEGA Amusements International, with plenty to look forward to on our booth!

Taking place at the Orange County Convention Centre in Orlando, USA, from 17–20 November, visitors can find us at booths S4602 and S4803, where there will be plenty to discover. As a leader in arcade entertainment, we will be showcasing a thrilling line-up of games and guest experiences, including new additions to our 2027 range that are set to bring fresh ideas to the industry and offer something for every operator.

DAYTONA Championship USA Motion Edition Sega Amusement The Countdown to IAAPA Expo has begun and the SEGA Amusements booth is the place to be!

Making a big impression on the prize side is Match It, which puts a fresh spin on prize merchandising. Players must stop the mechanical reels and line up three matching numbers to win the prize on display, with every spin building anticipation as they get closer to the winning combination. Joining the line-up is Prize Mart Party, a two-player game combining classic plunger action with prize-winning targets.

Players launch balls onto the playfield to push prizes towards the winning zone, where every shot counts and could make the difference between walking away with a great prize or crediting up for another shot at winning big.

Stacking up to something special is our biggest-ever Mini Cube Prize World showcase, highlighting the versatility of this innovative modular prize system. With a choice of crane, capsule, peg and rotary games, operators can combine different units into eye-catching configurations, from individual machines to larger prize walls and centrepiece attractions.

DAYTONA Championship USA Motion Edition brings high-speed excitement to the video game line-up, combining a custom air-ride motion system, force-feedback steering and immersive surround sound to put players right in the driver’s seat. With six action-packed tracks and the option to link up to four cabinets, friends can go head-to-head in an exhilarating race to the finish.

From fresh additions to proven favourites, there’s something for every operator on our booths this year, with even more games set to be revealed. Watch this space for our next announcement, then come and try the games first-hand on S4602 and S4803!


Get in touch on +44 (0) 208 391 8090 or sales@segaarcade.com to find out more about any of the titles featured here.

Our team is on hand to discuss placement, specifications, and how our industry-leading support can back your investment from day one.