Merlin Entertainments, the Lego Group AND Hasbro have teamed up to create unique play experiences with Lego Duplo Peppa Pig play areas coming to selected theme parks.
The collaboration is set to see the opening of Europe’s first standalone Peppa Pig Theme Park in Gunzberg, Germany, later this year.
As well as this, the first Lego Duplo Peppa Pig play park area will open in in Billund, Denmark.
“We are excited to finally reveal the LEGO DUPLO PEPPA PIG sets. They have been brought to life through an incredible team effort across both brands, where our goal was to capture the essence of the playful PEPPA PIG world and offer toddlers the opportunity to re-create and role-play their favourite scenes and moments from the TV series – and in parallel support their learning and development journey through play”
Says Roberta Cardazzo, Design Manager at the LEGO Group
“For two decades, PEPPA PIG has taught values of confidence, friendship and individuality to preschoolers around the world. These themes are carried through every touchpoint from the brand, from entertainment to live experiences, toys and more”
Says Casey Collins, President of Licensed Consumer Products at Hasbro